Established in 2015, ESEMBLĒ hits the scene with its modern take on vintage handbags. Our Founder & Creative Director, Alex Jiaravanont, infused his diverse backgrounds as a New Yorker into the designs. Inspired by flea market finds, ESEMBLĒ breathes life into classic designs with vibrant colors.

The brand is best known for its Bell Shoulder Bag adorned with the signature gold triangular buckle. ESEMBLĒ offers contemporary, lightweight yet luxury accessories with eclectic details, designed for the modern girl seeking an effortless wardrobe.

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It all started with a simple idea – to design fresh high-quality items we wanted ourselves. After leaving my banking job in New York, I moved back home, and started working on Brown Boy full-time, I found myself brainstorming about launching my own brand centered around my love for design and fashion. What started as an outlet for my passion and entrepreneurial experiment quickly grew into much more than just selling a few shirts.

Brown Boy didn’t start with a formal business plan and in fact I had absolutely no background in fashion and design. Rather than following the “traditional” model of starting a business, I just tried to apply common sense and research to figure things out as they came up. Whereas the design aspect came very instinctively and I completely surrendered to that passion. I’ve found that the best way of learning is by doing. You ought to jump in the water to learn how to swim.

Over a period of 18 months I continued to build Brown Boy by working round the clock and weekends refining designs, learning the process, making mistakes, building a team of craftsmen, organizing logistics, and you name it. My dream of starting my own brand was no longer just a dream. It was what fueled me and this is what keeps me moving. I also had to make sure everything was ethically managed. 

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